Field Marketing & ABM Sr. Manager Job at Gainwell Technologies LLC, Texas

ZGxLTXZJVHQ1cjFvNGNEQ3BUaVAwbVpoc0E9PQ==
  • Gainwell Technologies LLC
  • Texas

Job Description

Great companies need great teams to propel their operations. Join the group that solves business challenges and enhances the way we work and grow. Working at Gainwell carries its rewards. You’ll have an incredible opportunity to grow your career in a company that values your contributions and puts a premium on work flexibility, learning, and career development. 

 

Summary

The Senior Manager, Field Marketing & ABM Strategy develops and executes account-based marketing (ABM) strategies for state public health and Medicaid agencies. This role will work closely with state account leaders and sector growth leaders to create customized strategic marketing plans targeting decision-makers and influencers in each state. The successful candidate will drive personalized marketing programs that align with the unique growth opportunities for each account, focusing on strategic account messaging development, target persona engagement, and strategic digital marketing plan creation and execution.

 

Your role in our mission

  • Develop Strategic Account-based Marketing Plans: Analyze account share of wallet and develop strategic marketing plans by state based on timing of RFPs and other factors

  • Execute Marketing Programs and Campaigns: Collaborate with account and sector leaders to design and implement targeted campaigns tailored to the priorities of each state.

  • Custom Marketing Programs: Create and manage custom field marketing initiatives, including campaigns, events, webinars, and digital marketing strategies that resonate with state agencies.

  • Stakeholder Alignment: Partner with internal teams such as sales, product marketing, and corporate communications to ensure messaging is consistent and aligned with business objectives.

  • Target Audience Identification: Analyze data to identify key decision-makers and influencers within state agencies, tailoring content and outreach strategies to their specific needs.

  • Campaign Management: Oversee the development and execution of multi-channel campaigns aimed at improving customer engagement and growing account relationships.

  • Performance Tracking: Establish KPIs and track the effectiveness of marketing efforts, optimizing strategies based on results to drive continuous improvement.

  • Budget Management: Manage field marketing budgets, ensuring that resources are allocated effectively to maximize impact.

 

What we’re looking for

  • Bachelor’s degree in Marketing, Communications, Business, or related field.

  • 7+ years of experience in field marketing, account-based marketing, or B2G marketing, preferably in the healthcare public sector industry.

  • Demonstrated ability to build and manage ABM campaigns for complex, multi-stakeholder accounts.

  • Strong collaboration skills with experience working cross-functionally with sales, account management, and product marketing, and content teams.

  • Proven experience in creating and executing marketing plans to target decision-makers and influencers at state and government levels.

  • Strong analytical skills and ability to translate data into actionable insights.

  • Excellent communication, presentation, writing, and project management skills.

  • Familiarity with marketing automation tools (e.g., Demandbase, HubSpot) and CRM platforms (e.g., Salesforce).

 

What you should expect in this role

 

  • Remote work environment

 

The deadline to submit applications for this posting is June 13, 2025. 

 

Put your passion to work at Gainwell. You’ll have the opportunity to grow your career in a company that values work flexibility, learning, and career development. All salaried, full-time candidates are eligible for our generous, flexible vacation policy, a 401(k) employer match, comprehensive health benefits , and educational assistance. We also have a variety of leadership and technical development academies to help build your skills and capabilities.

 

We believe nothing is impossible when you bring together people who care deeply about making healthcare work better for everyone. Build your career with Gainwell, an industry leader. You’ll be joining a company where collaboration, innovation, and inclusion fuel our growth. Learn more about Gainwell at our company website and visit our Careers site for all available job role openings.

 

Gainwell Technologies  is an Equal Opportunity Employer, where all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), age, sexual orientation, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

Job Tags

Full time, Remote job, Flexible hours,

Similar Jobs

Jackson and Coker

Hospitalist Physician Assistant Locum Tenens Job in Florida Job at Jackson and Coker

 ...Hospitalist Physician Assistant Locum Tenens Job in Florida Details/Requirements: --Active Florida license required --Florida local preferred but not required --Night shift coverage needed: 7pm - 7am --Starting August 2025 - ongoing --Exact dates of coverage... 

iiicareer | Interesse International Inc.

Warehouse and Air Export Operations Job at iiicareer | Interesse International Inc.

 ...TX. Job Summary ~ The main job function is to coordinate the shipping of goods to international destinations by air and manage...  ...skills Detail-oriented and organized Familiarity with air cargo regulations Knowledge of customs clearance process Others... 

Hire Road, Inc.

Fleet Manager Job at Hire Road, Inc.

 ...Summary: Our client, an industry leader in the medical services industry, is looking to add a Fleet Manager. This position will be responsible for managing the local fleet staff including scheduling, and other administration functions of the department, as well as performing... 

Royal Business Bank

Loan Assistant Job at Royal Business Bank

 ...to routine loan officer or customer inquiries relative to account balance, loan balances and pay off request). Perform general office administration duties. Process daily activities for pay down transaction. Process loan pay off requests and coordinate pay off... 

Acro Service Corp

Production Supervisor Job at Acro Service Corp

 ...The idea candidate will oversee safe and proper manufacturing of the company's products. In order to do this, the candidate will troubleshoot issues, ensure the efficient day to day operations of the company, and coordinating a team of production employees to make sure...